Warner was happy that the acquisition was finalized and mentioned that GiG’s goals are perfectly aligned with the addition of KaFe Rocks. GiG’s strategy objective of company diversification, which includes pursuing several websites, a wide range of customers, and activities in important countries, is reflected in the purchase. GiG’s CEO, Jonas Warner, stressed the company’s dedication to keeping up its position as a leader in the casino affiliation industry and growing its presence in the rich North American market. It is predicted that the synergies would result in revenue that surpasses $25 million and an exceptional EBITDA margin that exceeds 45%. GiG Media is in a strong position to propel KaFe Rocks’ development thanks to its expanding affiliate network. This acquisition fits perfectly with GiG’s overall plan, which was shaped by its purchase of AskGamblers from Catena Media. Strategic Alignment and Diversification Efforts Additionally, GiG has the right to pay the sellers EUR 2.5 million ($2.75 million) in its own shares in Q1 2024. With an initial cash payment of EUR 15 million ($16.5 million), and future semi-annual payments totaling EUR 20 million ($22 million), the contract, valued at EUR 35 million (roughly $38.5 million), is made. GiG Media, the company’s own media subsidiary, is now positioned as a leader in the iGaming affiliation space thanks to the purchase. This contract, which was first announced in November and is valued at EUR 35 million, represents a major achievement for GiG’s strategic growth in the iGaming affiliate market. Leading iGaming technology business Gaming Innovation Group (GiG) has completed the purchase of well-known online casino affiliate KaFe Rocks.

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